Privacy Policy

Last updated: February 2, 2026

At Adopt Not Shop, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect information you provide directly to us, including name, email address, phone number, location, and details about your household and experience with pets. We also collect information automatically through your use of our platform, such as device information, IP address, and browsing behaviour.

2. How We Use Your Information

Your information is used to facilitate the adoption process, connect you with rescue charities, improve our services, and communicate with you about adoptions and platform updates. We may also use your information to personalise your experience and provide relevant animal recommendations.

3. Information Sharing

We share your information with partner rescue organisations and shelters when you express interest in adopting an animal. We do not sell your personal information to third parties. We may share anonymised, aggregated data for research and statistical purposes.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies and Tracking

We use cookies and similar tracking technologies to improve user experience, analyse platform usage, and deliver personalised content. You can control cookie preferences through your browser settings, though some features may not function properly if cookies are disabled.

6. Your Rights

Under UK GDPR, you have the right to access, correct, delete, or restrict processing of your personal data. You may also object to processing, request data portability, and withdraw consent at any time.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. When information is no longer needed, we will securely delete or anonymize it in accordance with our retention policy.

8. Third-Party Services

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party services you access through our platform.

9. Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the new policy on our platform and updating the "Last updated" date.

Questions or Concerns? If you have any questions about these terms, please contact our legal team at hello@adoptnotshop.co.uk

Your Data Protection Rights:

  • • Right to access your data
  • • Right to correct inaccurate data
  • • Right to delete your data
  • • Right to restrict processing
  • • Right to data portability
  • • Right to object to processing